Digital Pr Cat

Hello! Meet Digital PR Cat WARNING. CUTE CAT ALERT: From our corner of the City Bathtub we have developed a tool to identify key social media influencers to help the likes of yourselves maximise the reach of your own PR offering. In less than 2 minutes and 3 quick...

Beyond Twitter Tailored Audiences

Beyond Twitter Tailored Audiences We love Twitter. Twitter is open, viral, fresh and funky. For a long time they were missing a good analytics and audience tool, but they were able to understand the Wikinomics  concept: “There are always more smart people outside your...

Core concepts behind the ClusterMath Engine

ClusterMath was inspired by this video that a friend shared with me more than 5 years ago. Duncan Watts, at the time principal research director of Yahoo!, challenges Malcolm Gladwell’s The Tipping Point ideas, in 4 fundamental topics: People don’t scale...

ClusterMath Analytics turns ONE!

ClusterMath Analytics turns ONE! Since our inception, we have already broken most of the social media “rules”.  We have developed a Twitter product, without publishing a single Tweet. Can that be right?! Been an online company without a website. And...